David Dougherty

Trapezoid Healthcare Direct Mail - Direct mail campaign developed for Trapezoid Healthcare Communications (www.trapezoidhc.com) to try to gain more potential clients. It consisted of the sending of 3 trapezoidal-shaped postcards followed by a fold-out cdrom holder that was dropped into a polybagged issue of a pharmaceutical advertising magazine (MedAdNews). The postcards were printed in bright pantone spot colors to catch the observer's eye. The drop-in magazine insert also was printed in bright colors and featured blinking LED lights when opened.

Q magazine covers - Project consisting of the redesign of UK rock music magazine "Q"... Shown here are 3 cover concepts. Decided to make the cover images in grayscale and only apply color to the masthead and headlining type in an effort to make it stand out on a normal magazine rack.

Q magazine spread - Here we have a 6 page spread for my redesigned Q magazine. Normally the spreads would be in full color but I decided to use a sepia tone throughout to fit with the mood of the artist (Trent Reznor).

Prescient Medical VP logos - A set of logos developed for Prescient Medical, Inc. (www.prescientmedical.com) The logos were developed for a patented 3-step process to diagnose and protect a patient from vulnerable plaque, which is the leading cause of heart attacks and strokes. VPredict- the use of a blood test on patients to see if they suffer from vulnerable plaque in their arteries. VPrecise- the use of a optiographic catheter to locate plaque VProtect- the installation of a micro-mesh into an artery to stop plaque from closing the artery and causing a heart attack or stroke

Various logos/branding - Here are various logos that I have designed. TOP LEFT: A conceptual logo for a proposed concert venue to be build at the site of the original Woodstock music festival. TOP RIGHT: A logo developed for a client who is opening a cookie store in New York City. She wanted the logo have a retro look and be easily reproduced for cookie labels. BOTTOM LEFT: A conceptual logo for a Norwegian beer company. The logo incorporated the colors of the Norwegian flag and the image of the hammer of Thor, a popular Norse god. BOTTOM RIGHT: A conceptual logo for a futuistic travel company ofeering trips to Mars.