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Grip-All Handles packaging redesign - LifelineUSA
LifelineUSA Grip-All Handles for fitness resistance cables packaging was redesigned for easier assembly, and more flexible POP display options. Previous packaging cost $0.42 for wrap label; new redesigned packaging cost $0.34 for card stock hanger.
Total savings of $0.08 cents per package, nearly 20% cost improvement due to design and material changes.
