Alfresco Outing Club - Programs: Illustrator, Flash
website: aflresco.uwstout.edu
Problem: The Alfresco Outing Club at the University of Wisconsin-Stout wanted posters designed to help boost club attendance. They also wanted a website that could be easily updated and would provide students another way to sign up for trips.
Concept: The concept was to make the poster clearly visible and also stay environmentally savvy. I decided instead of making hundreds of letter-sized black and white photocopies to go with 50 poster-sized prints on recycled newsprint. Each design was hand screen printed with the help of the club to keep the cost down. The paper and printing style give the posters a natural, rugged style that was then carried over to the website.
The concept for the website was to maintain the screen printing style of the posters and also bring a historic feel to the site. The site was designed in Flash to take advantage of the animation capabilities and the ease of linking external text files within the document. The text files can be easily updated and modified without worry of messing up code, look, or feel.