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MONTURA : Technical Packs
Montura is a popular Italian outdoor apparel brand known for its unique designs and color blocking as well as their functional gear. I was asked to design their first line of technical packs to be introduced in Korean market as a form of market testing. All details were carefully thought through and executed, with both universal and Korean hiking subcultures in mind. Made with durable materials including Cordura fabric, YKK zippers.
Montura HQ in Italy has been selling these packs in European market after the successful launch in Asia.
