Sitka makes some of the most well-respected and coveted apparel and gear in the hunting product space. They are known for their environmental stewardship, advanced technology and design, and meticulous attention to functionality and comfort. They focus on what matters - building community, integrity, performance, and honoring the wild spaces within and around us.
Each season, I design Sitka's trend and color strategy. At season kick off, I present the forecasted macro trends that will matter to their community and market. I create the color palette, and direct how it gets used across categories such as Everyday, Logo Wear, and Hunt Solids. I set and apply the color merchandising plan, including creating understandable, sellable color stories across the line. And, I also design yarn dyes and prints for the brand.
Final product photos and selections from seasonal trend deck shown below.
