CONCEPT: Live plant wall as a backdrop to Old Navy's spring fresh botanical print dresses for women and girls
MATERIALS: Live floral botanicals, free standing wood wall, sailing rope signage, real city bikes, white washed platforms
CONCEPT: Live plant wall as a backdrop to Old Navy's spring fresh botanical print dresses for women and girls
MATERIALS: Live floral botanicals, free standing wood wall, sailing rope signage, real city bikes, white washed platforms
CONCEPT: A wall created from worn, patchworked bandanas to highlight Old Navy's "Bandana Blues" collection for the family
MATERIALS: Bandanas, homasote board and wood bracing, white lacquered platforms
CONCEPT: Free standing, aluminum framed rope sculpture as a modern maritime backdrop to cool denim inspired looks for the family
MATERIALS: Brushed aluminum frame, sailing rope, white washed, wood paneled flooring, assemblage of multi washed pairs of denim
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Old Navy Product Showroom Spring 2014, "Sea meets street"
The spring product concept was a new, laid back twist on "maritime." Not your Cape Cod, adirondack seated, sailboating set; think a relaxed, west coast, new school, nautical vibe for spring. Material themes include, sculptural rope backdrops, ombre washed planks, worn patchworker bandanas, and a live botanical wall to show off Old Navy's great American fashion essentials for the whole family.
See more at:
http://oldnavypresskit.com/showroom.html
