CONCEPT: Printed canvas wall as a backdrop to the new silhouettes, colors, and fabrications of the everyday hoodie
MATERIALS: Direct to print canvas, white lacquered platforms, dimensional plexiglass signage
CONCEPT: Twenty four foot center aisle pegboard wall as a backdrop to the new pop color chinos for the family
MATERIALS: White pegboard, artificial gerber daisies, neon duct tape, dimensional plexiglass signage, metal hooks, narrow wood platforms, short pile Astroturf
CONCEPT: Twenty four foot center aisle pegboard wall as a backdrop to the new pop color chinos for the family
MATERIALS: White pegboard, artificial gerber daisies, neon duct tape, dimensional plexiglass signage, metal hooks, narrow wood platforms, short pile Astroturf
CONCEPT: Twenty four foot center aisle wall showing a relaxed closet display of denim for the family in multiple washes and fits
MATERIALS: Free standing wood wall, adhesive vinyl, dimensional plexiglass signage, metal hooks, narrow wood platforms, short pile Astroturf
CONCEPT: Neon t-shirt silhouette lamps and aluminum jet rails house a variety of colors and styles in this reinvented tee impact display
MATERIALS: Custom designed neon t-shirt lamps
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Old Navy Product Showroom Spring 2013, "The new blues and Pop! pants"
The Spring 2013 concept all about the new fits and washes in denim for the family, as well as chinos in new 'pop' colors, and the softest hoodies and tees. Pegboard and neon were the perfect props to show our reinvented basics for Spring.
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