Dawn Gonzales

Old Navy Holiday 2011 CONCEPT: Picture this! The holiday showroom is transformed into a bright, colorful arrangement of fashion vignettes suitable for framing MATERIALS: 96" x 96" plexiglass and LED lit wall frames, adhesive vinyl "ribbon," molded resin and LED suspended frames, white lacquered platforms, and paint

Old Navy Summer 2012 CONCEPT: Free standing display shelved wall shows "Pop Kicks" for the family as a must have to pair with Summer shorts and tees MATERIALS: Free standing wood wall with 12" x 6" shelves, Kartell lamps in pop colors, white lacquer platforms

Old Navy Fall 2011 CONCEPT: Exploded textile pattern backdrops and a sculptural plywood tree as focal points to this floral printed and aviary themed setting MATERIALS: Plywood, leather, direct to print canvas, gator board cut out birds, and white lacquer platforms TECHNICAL PROGRAM FOR RENDERING: Adobe Illustrator CS5, Adobe PhotoShop CS5 To learn more about my process, please visit: http://blupenny.com/?s=dawn+gonzales&submit=%C2%A0

Old Navy Fall 2010 CONCEPT: Enlarged back-to-school kids tee graphics and dimensional framed product show off the new uniform, Old Navy Style. MATERIALS: Direct to print adhesive vinyl, printed gator dimensional frames, white lacquered platforms and paint

Old Navy Fall 2010 CONCEPT: Paint rollers and multi-colored school books set the scene for Old Navy Famous Jeans in all new washes for the family. MATERIALS: Duratrans light boxes, painted, recycled text books, paint rollers and adhesive vinyl

Old Navy Fall 2010 CONCEPT: Doodled kraft paper book cover brings back memories of back-to-school. This was a collaboration with Todd Oldham, Old Navy creative director at the time. MATERIALS: Free standing wood wall featuring hand illustrated paper bag book cover, duct tape, stickers, pen and ink, wood step fixtures

Old Navy Spring 2009 CONCEPT: A faux Pantone color swatch wall as background for colorful rain gear for women and girls MATERIALS: Direct to print adhesive vinyl, fluorescent tubing with gels as "rain", upside down umbrellas, wood step fixtures, Astroturf flooring, light boxes, Durantrans inserts

Old Navy Holiday 2009 CONCEPT: A silver reflective background and plywood vignettes provide a holiday twist to photo moments for the Old Navy family MATERIALS: Holographic Avery adhesive vinyl on gator panels, 96" x 96" finished plywood backdrops with contour cut adhesive vinyl graphics, and white lacquered platforms TECHNICAL PROGRAM FOR RENDERING: Adobe Illustrator CS5

Old Navy Holiday 2007 CONCEPT: A silver reflective background and plywood vignettes provide a holiday twist to photo moments for the Old Navy family MATERIALS: Holographic Avery adhesive vinyl on gator panels, 96" x 96" finished plywood backdrops with contour cut adhesive vinyl graphics TECHNICAL PROGRAM FOR RENDERING: Adobe Illustrator CS5

Old Navy Holiday 2007 CONCEPT: A silver reflective background and plywood vignettes provide a holiday twist to photo moments for the Old Navy family MATERIALS: Holographic Avery adhesive vinyl on gator panels, 96" x 96" finished plywood backdrops with contour cut adhesive vinyl graphic, white lacquered platforms, hanging dimensional snowflakes, artificial trees, fake snow, and marquee lit dimensional gator board trees and sign