CONCEPT: Oversized, free standing American flag installation highlights denim for the family
MATERIALS: 4" x 4" scraps of printed canvas freestanding homasote wall, straight pins, narrow platforms covered with varnished wood planks, dimensional letters: "Land of the Free"
CONCEPT: Oversized, free standing American flag installation highlights denim for the family
MATERIALS: 4" x 4" scraps of printed canvas freestanding homasote wall, straight pins, narrow platforms covered with varnished wood planks, dimensional letters: "Land of the Free"
CONCEPT: Free standing, dimensional jeweled wall as backdrop to gem sweater crews for women and girls
MATERIALS: Homasote wall, adhesive vinyl and direct to print cardboard jewel shapes, narrow platforms covered with varnished wood planks, dimensional letters: "Heart and Soul"
CONCEPT: Free standing dimensional jeweled wall as backdrop to gem sweater crews for women and girls
MATERIALS: Homasote wall, adhesive vinyl and direct to print cardboard jewel shapes, direct to print adhesive vinyl wallpaper on columns, glitter glue hand illustrated floral jacquard pattern
CONCEPT: Astroturf wall backdrop behind localized licensed tees for the family
MATERIALS: Custom printed blue Astroturf, canvas pennants, custom printed adhesive vinyl stickers and oversized megaphones
CONCEPT: Free standing wall with shelving as backdrop to lux floral sweaters and accessories for women
MATERIALS: Direct to print gator board, hand applied yarn flowers and handmade tissue paper roses
CONCEPT: Double sided chalk board sandwich boards display the "it" shirts of the season and skinny coated jeans using hidden magnetic hooks
MATERIALS: Hinged, painted masonite sandwich boards, hand illustrated chalk frames, cut paper flowers and magnetic hooks
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Old Navy Product Showroom Fall 2013, "Americana"
The fall product concept was "Americana." What says Americana more than an oversized flag art installation and an Astroturf football stadium vignette? The main product stories featured were great plaid and printed shirts back to the skinniest of jeans, localized license tee graphics for the family, and feminine, floral sweaters for women.
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