Dawn Gonzales

34th and Broadway Times Square (New York) CONCEPT: A larger than life graphic window facade for our Times Square flagship store, the first time a treatment this large was ever used for windows MATERIALS: First surface adhesive TECHNICAL PROGRAM FOR RENDERING: Adobe Illustrator CS5

2014 REPRISE: 34th and Broadway Times Square (New York) CONCEPT: Adding thousands of multi colored twinkling lights to the exterior facade large scale graphic provided a compelling seasonal experience for holiday shoppers MATERIALS: First surface adhesive decal, multi-colored light strands TECHNICAL PROGRAM FOR RENDERING: Adobe Illustrator CS5

Corner of 4th and Market (San Francisco) CONCEPT: Large scale lifestyle imagery, 3-dimensional foam sculpted trees, snow drifts, sparkly lit snowflakes create a winter wonderland for passers-by MATERIALS: Second surface adhesive vinyl, foam sculptures, cardboard standees, dimensional gator board signage, and LCD twinkle lights

18th Street (New York) CONCEPT: 3-dimensional sculpted trees and snow drifts, sparkly lit snowflakes, a motorized 3-dimensional hot air balloon and a backlit backdrop create a winter wonderland for passers-by MATERIALS: 3-dimensional foam sculptures, cardboard standees, dimensional gator board lit signage, plexi glass acrylic signage, LCD twinkle lights, oversized light-box and graphic printed Durantrans inserts

34th and Broadway Times Square (New York) CONCEPT: 3-dimensional sculpted trees and snow drifts, sparkly lit snowflakes, a motorized 3-dimensional hot air balloon and a backlit backdrop create a winter wonderland for passers-by MATERIALS: Lit dimensional signage, 3-dimensional foam sculptured trees, snow drifts, sparkly lit snowflakes, motorized 3-dimensional hot air balloon, second surface window clings, oversized light-box, graphic Duratrans inserts

Corner of 4th and Market (San Francisco) CONCEPT: Black Friday Cheermageddon is coming to an Old Navy store near you. A digital graphic Asteroid created by Crispin & Porter was translated into a giant, glittery, neon prop for the flagship store windows MATERIALS: Second surface adhesive vinyl decals, lots of foam, glitter, sequins, paint, gator board, wood, neon, and wire [Video] An epic commercial starring one of my favorites, George Takei warns the masses, "WE'RE ALL GONNA BUY!" http://vimeo.com/54510111