Corner of 4th and Market (San Francisco) CONCEPT: A sculptural flip-flop curtain backdrop and custom made flip-flop dresses show Old Navy's community pride while featuring exclusive Pride graphic tees for the family MATERIALS: Flip-flops, wire, Astroturf flooring, direct to print stretch canvas, white lacquered platforms
Corner of 4th and Market (San Francisco) CONCEPT: A sculptural flip-flop curtain backdrop and custom made flip-flop dresses show Old Navy's community pride while featuring exclusive Pride graphic tees for the family MATERIALS: Flip-flops, wire, Astroturf flooring, direct to print stretch canvas, white lacquered platforms
CONCEPT: [Close up] A sculptural flip-flop curtain backdrop and custom made flip-flop dresses show Old Navy's community pride while featuring exclusive Pride graphic tees for the family MATERIALS: Flip-flops, wire, Astroturf flooring, direct to print stretch canvas, white lacquered platforms
Corner of 4th and Market (San Francisco) CONCEPT: A sculptural flip-flop curtain backdrop and custom made flip-flop dresses show Old Navy's community pride while featuring exclusive Pride graphic tees for the family MATERIALS: Flip-flops, wire, Astroturf flooring, direct to print stretch canvas, custom extra long boat oars, hanging wood sign
Corner of 4th and Market (San Francisco) CONCEPT: A sculptural flip-flop curtain backdrop and custom made flip-flop dresses show Old Navy's community pride while featuring exclusive Pride graphic tees for the family MATERIALS: Flip-flops, wire, Astroturf flooring, direct to print stretch canvas, custom extra long boat oars, hanging wood sign
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Old Navy Flagship Windows Pride 2013, San Fransisco, New York City

The third annual Gay Pride window coincided with Old Navy's famous $1 Flip Flop day. I designed stretched banners printed with Old Navy Exclusive Pride graphic tee designs and collaborated with Eventlab to build mammoth sized flip flop sculptural curtains, as well as rainbow colored "flip-flop" dresses for our male mannequins to wear with pride. These dresses were later worn by local drag queens on the Old Navy parade float.

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Dawn Gonzales
Visual Story Teller San Francisco, CA