34th and Broadway Times Square (New York)
CONCEPT: Suspended illuminated resin frames, graphic patterns, backlit backdrops, and an interactive dancing "selfie" window engage the customer while promoting holiday gifting product
MATERIALS: Oversized light boxes, printed Duratrans inserts, resin frames,and wire
34th and Broadway Times Square (New York)
CONCEPT: [close up] Suspended illuminated resin frames, graphic patterns, backlit backdrops engage the customer while promoting holiday gifting product
MATERIALS: Oversized light boxes and printed Duratrans inserts, resin frames, wire
[Close up] Passers by enjoying interactive "Dancing Selfie" experience: the first innovation of its kind to be used at Gap, Inc.
Vendor collaboration with Group Delphi and Lightswitch.
See the video here:
http://dawn-gonzales.4ormat.com/flagship-store-windows#10
CONCEPT: My storyboards for the interactive "Dancing Selfie" experience: the first innovation of its kind to be used at Gap, Inc.
TECHNICAL PROGRAM: Adobe Illustrator CS5
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Old Navy Flagship Windows Holiday 2012, San Francisco and New York
The theme this year was "Picture this." We created an assemblage of suspended illuminated resin frames, graphic patterns and backlit backdrops. We collaborated with Lightswitch to develop an interactive "Dancing Selfie" experience for our customer: the first innovation of its kind to be used at Gap, Inc.
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