34th and Broadway Times Square (New York)
CONCEPT: Cartoony illustrations, and a 2-dimensional world serve as a roadside scene for the Old Navy family revving up their denim style
MATERIALS: Oversized lightbox, Duratrans inserts, second surface window clings, Gator board dimensional signage and propping
34th and Broadway Times Square (New York)
CONCEPT: Cartoony illustrations, and a 2-dimensional world serve as a roadside scene for the Old Navy family revving up their denim style
MATERIALS: Oversized lightbox, Duratrans inserts, second surface window clings, Gator board dimensional signage and propping
Corner of 4th and Market (San Francisco)
CONCEPT: Cartoony illustrations, lots of great product and piles of faux leaves show a bounty of bargains to be had
MATERIALS: Second surface window clings, real pumpkins, paint, gator board dimensional signage and propping
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Old Navy Flagship Windows Fall 2013, San Francisco and New York
This season marked Old Navy's graphic collaboration with renown illustrator, Hattie Stewart. The Fall campaign was a harmonious mixture of lifestyle photography interacting with illustrated backgrounds. This technique was used across all media. The flagship storefront windows took this one step further by integrating product and beautifully styled mannequins.
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