Corner of 4th and Market (San Francisco)
CONCEPT: A large animated light screen and oversized logo mark add excitement to the season's uniform product for girls and boys
MATERIALS: Gator board dimensional signage and propping, versa tube technology animated light screen
[video by Michael Tsai] http://vimeo.com/49421681
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Old Navy Flagship Windows Back to School 2011, San Francisco
Old Navy has established itself as the "go-to" destination for school uniforms. In collaboration with Lightswitch, we took the opportunity to frame the traditional khakis and polos with a dynamic animated light backdrop.
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