4th and Market (San Francisco)
CONCEPT: The women's line for this season was based on natural and organic feeling fabrications. This recycled wood paneling, abstract string art wall illustrations and vine ball pendant lamps set the mood for a tropical summer evening worthy of the "floatiest" peasant blouse.
MATERIALS: Recycled distressed wood, nails, paint, red yarn, pre-fabricated vine balls, light bulbs, shelving, bamboo curtains, faux gerber daisies
4th and Market (San Francisco)
CONCEPT: An Astroturf covered room with a beautiful sky mural says "fresh spring deals" especially when combined with vibrant flora and fauna cut out decorations and stripes
MATERIALS: Astroturf, plexi glass acrylic, adhesive vinyl, rope, clothespins, and invisible fasteners
4th and Market (San Francisco)
CONCEPT: A half-pipe inspired surf wave platform and giant sculptural whale bring a whimsical summer feel to the boys and toddler departments
MATERIALS: wood, foam, paint, adhesive vinyl, sand, surfboard props, and cardboard mailing tubes
4th and Market (San Francisco)
CONCEPT: An enchanted garden theme highlights sweet floral themed product and is a dynamic focal point in the toddler girls department
MATERIALS: Faux flowers and vines, paper mache mushrooms, custom wood platforms, paint, and bird cages
TECHNICAL PROGRAM FOR RENDERING: Adobe Illustrator CS5
4th and Market (San Francisco)
CONCEPT: Oversized springtime themed plywood light boxes flank the entrance to the newborn department while whimsical garden containers are the perfect merchandising prop for small toys and accessories
MATERIALS: Wood, fluorescent tube lighting, transparent cellophane gels, Astroturf flooring, Gator board dimensional signage, Tubtrugs and fabric
4th and Market (San Francisco)
CONCEPT: A plush banquette style sofa and ottoman make for a cozy springtime seating environment in the toddler girls rotunda
MATERIALS: Upholstered seating, off the shelf pillows, adhesive vinyl, and varnished wood cladding
4th and Market (San Francisco)
CONCEPT: Old Navy's famous Chevy truck is given a springtime makeover with a slick, colorful striped vehicle wrap [collaboration with Andres Imaging and Graphics].
MATERIALS: Adhesive vinyl, artificial potted topiaries, and contour cut Astroturf flooring
TECHNICAL PROGRAM FOR RENDERING: Adobe Illustrator CS5
4th and Market (San Francisco)
CONCEPT: A colorful wood grid display unit and custom designed drum lamps define a colorful, eye-catching foot print for the $5, 10, $15 women's shop
MATERIALS: Plexi glass acrylic panels, wood, canvas, adhesive vinyl, lamp lighting, wire, and white lacquer platforms
4th and Market (San Francisco)
CONCEPT: A colorful drop ceiling and suspended center aisle jet rail fixture creates an airy display for women's dresses
MATERIALS: Plexi glass acrylic panels, wood, aluminum framing, light boxes, jet rail and aircraft cable
[elevator wall graphic] adhesive vinyl
TECHNICAL PROGRAM FOR RENDERING: Adobe Illustrator CS5, Adobe PhotoShop CS5
4th and Market (San Francisco)
CONCEPT: [Dressing room display of featured outfitting] An example of how a balance of marketing and product can make a brand appropriate visual impact
MATERIALS: Adhesive vinyl and magnetic hooks
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Old Navy Flagship Store Interiors, Spring/Summer 2008 - 2011, San Fransisco, New York City
Custom made, over scaled props, bold color, unique materials and an infusion of "craft" are common themes uniting these Old Navy "greatest hits" spring and summer presentations.
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