Dawn Gonzales

4th and Market (San Francisco) CONCEPT: To support the Susan G. Komen foundation, Old Navy designed a line of exclusive ipromise tees. As part of the merchandising efforts to bring awareness in-store, I designed an overhead pink ribbon hanging sculpture that defined the location of the display MATERIALS: Metal pipe, aircraft cable, grosgrain/silk ribbon in vaious colors, glue, [table display] denim, wood, and adhesive vinyl

34th and Broadway (New York) CONCEPT: To promote the upgraded Active by Old Navy performance wear, we built a life-size treadmill with motorized revolving mesh banner and "running" mannequins MATERIALS: Wood, motor, mesh, paint, sintra, wood, and white lacquered platforms

34th and Broadway (San Francisco) CONCEPT: An American flag inspired drop ceiling created from hundreds of red, white and blue pinwheels at the entrance of each flagship store MATERIALS: card stock, brad fasteners, and wire

Diver City (Odaiba, Japan) CONCEPT: Old Navy's first foray into Asia required a slight visual shift in translation to the brand assets. I was lucky enough to be on this new store opening team and am very proud of bringing the history of the brand to Japan through my fun, vibrant collateral designs: Japan exclusive cash wrap posters featuring the Old Navy historical timeline, Supermodelquinn backdrop and front of store signage, photo op standees for grand opening MATERIALS: Paper, adhesive vinyl, canvas, and Gator board