34th and Broadway Times Square (New York)
CONCEPT: Thousands of multi-colored holiday lights cascade down through four levels of escalator wells creating a dramatic twinkling curtain
MATERIALS: Strands of multicolored lights
4th and Market (San Francisco)
CONCEPT: A drop ceiling of multi-colored lights, oversized candy cane, and 3-dimensional trees and a super tall sculpted snowman welcome customers to Old Navy
MATERIALS: Strands of lights, gator board trees, sculpted foam candy cane and snowman
34th and Broadway Times Square (New York)
CONCEPT: Suspended illuminated resin frames adorn the grated metal rails flanking the escalator wells
MATERIALS: Resin frames, LCD lighting, and wire
18th Street (New York)
CONCEPT: [Close up] Suspended illuminated resin frames adorn the slatted wall fixtures flanking the escalator wells
MATERIALS: Resin frames, LCD lighting, and wire
4th and Market (San Francisco)
CONCEPT: The exterior of the original "general store" was given a makeover to resemble a bright holiday ice house [collaboration with Acme Scenery].
MATERIALS: Plexi glass acrylic panels, aluminum framed "walls," LCD lighting, and artificial trees
TECHNICAL PROGRAM FOR RENDERING: Adobe Illustrator CS5
4th and Market (San Francisco)
CONCEPT: An interactive light wall displays a patter when touched. The panels could be reassembled and reprogrammed in any configuration, like the holiday trees to the right.
MATERIALS: Interactive light box technology, and graphic printed adhesive vinyl
4th and Market (San Francisco)
CONCEPT: Old Navy's famous Chevy truck is enclosed in a giant snow globe with real blowing "snow" for the holiday season [collaboration with Acme Scenery].
MATERIALS: Wood, plastic, fake snow, paint, adhesive vinyl, gator board, and fan
4th and Market (San Francisco)
CONCEPT: The exterior of the original "general store" was given a fluffy winter coat and bright oversized ornaments for a larger than life holiday experience
MATERIALS: Plexi glass acrylic, white faux fur, gator board, aluminum artificial trees, reflective adhesive vinyl
TECHNICAL PROGRAM FOR RENDERING: Adobe Illustrator CS5
4th and Market (San Francisco)
CONCEPT: The interior of the original "general store" was literally transformed into a cozy winter lodge
MATERIALS: Faux log siding, thrift shop art, frames and antlers, and thrift shop lodge lighting
4th and Market (San Francisco)
CONCEPT: The lodge theme was carried out to the sales floor with these free standing log walls and gifting platforms.
MATERIALS: Faux log siding, thrift shop art, frames and antlers, lodge lighting, shag carpet, adhesive vinyl, acrylic molded snow, artificial trees and transparent "ice cube" mannequin stands
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Old Navy Flagship Store Interiors, Holiday 2008 - 2013, San Fransisco, New York City
The greatest challenge of designing to these large store types is that the space is so tremendous, almost any traditional tree or holiday prop is dwarfed by it's surrounding. Expansive lighting treatments, over scaled props and bold color always seem to delight the Old Navy holiday shoppers. The next few slides are a compilation of my holiday greatest hits.
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