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SNHU Rebrand
The challenge with this rebrand was to emerge from the long shadow cast by SNHU Online, with its aggressive national advertising efforts, leaving the impression with most that SNHU was only online.
The initiative resulted in a 59% increase in campus visits in year one – driven by over 9 million television impressions, 110,000 social media click-throughs with 16.5 million impressions, 1.1 million YouTube views, and over 1 million new page engagements with snhu.edu.
