This direct mail piece for Demandware targeted C-level executives. It was a low-run but highly targeted effort that experienced a 100 percent response rate.
Demandware Direct Mail Piece - This piece targeted C-level decision makers in companies with a strong online presence. First, the prospect was sent the controller with contact information. The contact would then receive the car with a face-to-face presentation. Though this campaign was relatively small in scope (100 were sent), it had a 100% success rate.
Direct Mail Box Label - This is the label that appeared on the front of the box that contained the car.
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Demandware Direct Mail
This direct mail piece for Demandware targeted C-level executives. It was a low-run but highly targeted effort that experienced a 100 percent response rate.