Abiomed product packaging
gLike
Abiomed Brand Identity
Abiomed Branding System overview
With new products and a new level of awareness, Abiomed needed a complete brand overhaul. The new brand focused on the lives that are improved with their products as opposed to the devices. This effort included brand identity, messaging, tagline, and was applied to all communications within the company: corporate identity, advertising, trade show, product design, user manuals, FDA approvals to name a few.
