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Electrolux Experience Book
Electrolux^ury Book - This is a work in progress piece of mine. The idea is to introduce the bold, luxurious look of Electrolux Home Appliances by injecting humor. The idea is to promote a memory of the well established buyers past and what the younger generation also perceives as the past and contrast with wit the luxury of the Electrolux line. The campaign was dubbed "Electrolux^ury" to keep up the idea of luxury and modernity throughout.
