Dillett Mechanical Services provides high quality HVAC service for commercial and industrial customers throughout southeastern Wisconsin. The growing family-owned and operated business recognized their need for a messaging and identity refresh. Throughout the survey and discussion process, themes of patriotism, integrity and family pride were identified. The mark shape recalls a historic family shield, and the red, white and blue colors are a nod to the family’s patriotic spirit. The white snowflake represents both their air conditioning service and the stars found on the American flag, and the red and white waves represent heatwaves from a finely-tuned furnace as well as the stripes on a waving American flag.
