![](https://s3images.coroflot.com/user_files/individual_files/488745_bkilrqar3gez9a_vo3zefbcoe.png)
Wonderpass is an overarching digital ecosystem with products targeted at specific demographics, all around smart ticketing and digitalizing experiences in Cambodia, owned by Haystack Asia.
![](https://s3images.coroflot.com/user_files/individual_files/488745_wglrahhqqavmtscpokzlkr2_x.png)
LIVE. is the Wonderpass solution focused on events, venues and attractions. Buy digital tickets; manage families or groups in one account; access events and pay cashless; and other unique features seen for the first time in Cambodia.
![](https://s3images.coroflot.com/user_files/individual_files/488745_otgymnach4xggheaflmpifcdp.png)
Cambodia is at a prime economic moment, with a generation of educated, modern Millennials and GenZs entering the workforce and cementing a middle class. There is demand and opportunity for digital-first products and experiences.
![](https://s3images.coroflot.com/user_files/individual_files/488745_yx_fun0lhpwme8xbslon23oia.png)
My specific role in the Wonderpass project and its products has been broad in terms of design; going from as in depth as UI design of icons and buttons, to as broad as business strategy. The logos, branding, mobile apps and websites are primarily my work, and I lead a creative team that developed them further.
![](https://s3images.coroflot.com/user_files/individual_files/488745_dn2kxlhldu2gsinteepnusosy.png)
At Haystack Asia, I led UX/UI design from 2020 to 2022, establishing workflows and processes. My favorite part of the process is taking one step back before the digital product, and ask WHY?
![](https://s3images.coroflot.com/user_files/individual_files/488745_moezifnzjxmfmohkvnvy5jxsm.png)
LIVE. has been Wonderpass' most successful product to date, while others are still in progress. LIVE. has emerged in the post-pandemic entertainment scene as a before-and-after in terms of ease of use and digital experiences for the vibrant, young Cambodian public.
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