Modelo asked ASV to design an old Ford van to promote the brand and local artists. Modelo wanted ASV to integrate art by Mr. Cartoon and to have space for artists to
The aesthetic was to have a Mexican/Chicano vibe
I specified the gear and finishes. The wood paneling is engraved with Mr. Cartoon art.
An idea for the artist workstation. Storage boxes, that doubled as work surfaces, pulled out on sliders.
Local artists paint and make art at every stop the van makes