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Meyer Natural Angus - Rebrand Advertising
Meyer Natural Angus looked a lot like the other beef brands they were competing with. I developed a new mark that communicated natural and organic in a bold and different way, and then created a whole new look and feel for the brand to be carried out in advertising and point-of-sale. Shown here is an in-store poster and a magazine spread. We wanted to find ways to get away from the traditional "plated shot." One downplays the shot while the other cleverly eliminates it.