![](https://s3images.coroflot.com/user_files/individual_files/72510_8mpvbyrpjfbekdmyfajma5ub6.jpg)
A quick case study of SAMSUNG ADDWASH development from Research, Ideation, Concept Development, Proof of Concept, Prototyping to Production.
Developed based on in-depth consumer behavior analysis, Samsung's AddWash feature is the world's first distinctive access door on front-load washing machines that allows users to add items during a wash cycle without opening the main door. Typically, this is not possible in front-loading machines as the door locks once the cycle has begun. By creating a second door that can be opened throughout the washing process, users can intervene at any time to add fabric conditioner, extra cleaning agents or other pieces of laundry.
Project in-collaboration with Samsung Product Innovation Team (SEA)
![](https://s3images.coroflot.com/user_files/individual_files/72510_unglqdq9cdniukf3iuymohi79.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/72510_i8ozw9jrqwnca4lfkkis9kaan.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/72510_vxqahoridtemdmxuw6bxbr_ak.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/72510_9zmowp9lgf65y5tuxootubolj.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/72510_r45xocgcq5r27xcas2gb8mmp3.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/72510_qdmoiuoyccd3c2anyquhu0voe.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/72510_dy4tnm0nmgfw6aqejquilcw2o.jpg)
gLike