Irvin Automotive logo design - The Irvin Automotive logo design was redesigned after the company was purchased by Takata. This logo was successfull in illustrating that Irvin Automotive is now an extention of Takata.
The design objective: To Incorporate Irvin's company name with Takata's red logo.
The design solution: Redesigned Irvin font and positioned it next to logo in a way that the letter I from Irvin creats the letter T from Takata with the negative space between the red logo and the letter I.