Bergden Chiropractic - Dr. Jess Bergden, proprietor of Bergden Chiropractic, wanted an identity that sent the message that she wanted to communicate with her practice—that regular chiropractic care was a way for individuals to express life in its fullest capacity. A freeform dancing figure and elegant, but casual, script help send this message, and give practice members a hint about not only the care they're receiving, but the person they're receiving it from.