I developed a concept which formed the basis of all aspects of the practice’s branding. I proposed photographing Dr. Real’s actual patients in real-life situations—real dentistry for real people. I created large prints displayed on the walls throughout their office, showing off patients’ great smiles. I extended the concept to a company brochure providing information about Dr. Real, his mission and his services.
In addition, I developed and designed a direct marketing brochure targeted to local families. It included clean and simple messaging along with the photography-rich branding, and an offer for a free dental cleaning. The response was outstanding. The practice saw a major increase in business over the course of the campaign.
