I worked with Oroweat to design and develop a direct mail campaign highlighting their products through beautiful and inviting rich photography, as well as a simple yet stylish design that complemented their brand. The simple and compelling message thanked consumers for trying their products while emphasizing Oroweat’s fresh ingredients.
I designed the direct mail piece with a section offering coupons for selected products which could be easily detached and redeemed. In order to highlight the connection between the bread and consumer savings, I created a visual “cut-out” design element around the call to action. Oroweat was thrilled with the increase in sales from this direct marketing campaign, which they were able to track through specific coupon codes.
Oroweat
