I worked with Oroweat to design and develop a direct mail campaign highlighting their products through beautiful and inviting rich photography, as well as a simple yet stylish design that complemented their brand. The simple and compelling message thanked consumers for trying their products while emphasizing Oroweat’s fresh ingredients.
I designed the direct mail piece with a section offering coupons for selected products which could be easily detached and redeemed. In order to highlight the connection between the bread and consumer savings, I created a visual “cut-out” design element around the call to action. Oroweat was thrilled with the increase in sales from this direct marketing campaign, which they were able to track through specific coupon codes.
