From the start, I had envisioned a concept which would display the creativity of the Marketing and Creative offices, while meshing with the modern style of the decor.
I tapped into my classical art education knowledge and started creating replicas of well-known mid-century modern pieces while incorporating the Natrol brand in a transformative way. I created Natrol versions of pieces from pop-art masters such as Roy Lichtenstein, Andy Warhol, Robert Rauschenberg, Piet Mondrian, Jackson Pollock, and Keith Haring. I also included a few current pop-artists like Romero Britto and Shag.
Management was overjoyed with the results. The vivid colors really pop off of the monotone color palette of the modern office decor. Everyone who visits the office immediately comments about the artwork on the walls. Some recognize the original reference pieces and some don’t, but that’s ok. All love the artistic renditions, the color, and the Natrol brand tie-ins.
