I quickly worked to correct oversights and add efficiencies to the processes. I implemented a robust, cloud-based, creative project management platform that improved collaboration, reduced change rounds, and became invaluable with the shift to remote workspaces during the COVID-19 pandemic.
I also refocused, revitalized, and mentored the creative team to produce more effective creative deliverables, while removing external obstacles so the team could focus on boosting creative concepts. The main focus was to provide clean designs that delivered on marketing goals and performed in the marketplace.
Upper management was impressed by the improvements I delivered for the creative department and the stepped-up design concepts, especially for the new innovation products. Under my creative leadership, the improved creative has started to translate into sizable increases in a sales lift on Amazon, our direct-to-consumer website, and overall top-line sales growth on-shelf.
