Daniel Will

I developed a creative strategy and consistent style which relied on short headlines and interesting photos of products and people in their environments. This direction emphasized computers as solutions rather than just hardware, which returned to the foundation of Gateway’s overall brand. Additionally, I created a simple matrix design to simplify feature and benefit configuration information, making it much easier for consumers to navigate and compare models. My creative solution generated a volume of responses which exceeded Gateway’s expectations.

• Art Direction
• Graphic Design
• Content Strategy