I set the creative conceptual tone for the new rebranding effort while managing and working beside my team to manage the projects and bring the new brand to life.
I hand-coded HTML and CSS updating the product content on the ERP hosted website as well as email blasts and email signatures. I developed a new marketing plan which increased overall exposure 724% for the year as well as retooled the email marketing efforts to turn around a 0.2% read rate into a 34% read rate. I also developed a behavioral triggered email campaign which showed a 77% open rate in just 2 months. Additionally, I launched a digital retargeting campaign which garnered 35,000 targeted impressions a month across the internet.
I fostered valuable relationships with the top industry publication editors which resulted in being featured in every issue of all major publications since I joined the company and I was able to secure the first ever cover of Printwear Magazine in Cotton Heritage’s 35-year history.
