Daniel Will

I created a branding solution using rich, fashionably styled photography that joined clean silo white backgrounds with a classy color palette and uncluttered layout. Copy and scent descriptions are direct and to the point in a reader-friendly, simple design. Similarly, the website user interface is direct and easy to navigate.
The new brochures have greatly increased the visibility of the entire product line and significantly boosted sales. In the first five years since I established the branding style, Bluewick has seen a 525% growth in their product line.

• Creative Direction
• Photographic Styling
• Content Strategy