I worked with Avery Dennison to design and create a series of print trade ads, gearing messaging toward optimization, organization and simplification for the office. During this campaign, traffic on the Avery website to download their free software increased by 50 percent. I also developed a user interface for their Package Tracker to drive additional traffic to their website.
I also helped to create a new vision and presence in the form of an email blast announcing various craft ideas available for the customer using Avery products from the Personal Creations Division. In addition, I designed a matrix graphic system to differentiate their binder categories, clearly listing the benefits of each.
Avery has been very pleased with all of the creative concepts I have provided, which have been complete successes.
