I designed the seasonal sales catalogs with a quick reference flap that allowed for immediate reference and comparison of all ASICS technologies and products. Sales team members were able to immediately and effectively explain the features, functions and benefits of all models, as well as match products with specific end-user profiles.
To further enhance product identification and make it even easier for the sales reps to access information quickly, I color-coded product catalogs for each category, such as in-line and team, as well as for the footwear and apparel versions. I also designed a chart with the top four technologies for each product. ASICS loved my solution because it made sense, was cost-effective, and was a big hit with the sales force.
