Tim Toomey for Cambridge City Council
Tim Toomey is a longtime Cambridge City Councillor. I've served as Campaign Manager for his last two City Council runs. In the 2011 election, we upgraded Tim's online presence, beefing up his social media stature and completely overhauling his website. We combined this with our traditional voter interaction, direct mail and phone banking strategies to help Tim win his 33rd election in a row.
Tim's new website seamlessly serves as both a strategic communications tool during campaign season and an easy-to-navigate community blog the rest of the time. In a cycle in which seven of nine incumbents saw their numbers drop, we not only picked up votes but also created an infrastructure to help Tim better serve his constituents.