Daniel Weber

Moxie is indeed distinctively different. It is, perhaps, the world's first commercially marketed soda. It's also, perhaps, the world's only soda originally marketed as "Nerve Food."

Within the Moxie brand's past, there's a path toward its future. These three pieces capitalize on Moxie's retro-cool and remind the viewer that the original drinkers of Moxie were once their own age.

• Content Strategy
• Copywriting & Editing
• Creative Direction