Lookbooks - Most Daily Loop episodes began with a featured deal, outfit, or lookbook. I wrote primarily for this presenter, Chelsea Mascari, aiming for a persona we came to call "Olivia Munn's cool little sister."
Jesus Hates Yelling - The show's primary challenge was to create compelling, must-watch content, and to do so in the language of the target demographic.
Not quite too cool for school - The tone of the show's content had to straddle a line between in-the-know and authoritative. The goal was to tease our target audience just enough to make them want to chase us.
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Karmaloop TV
Karmaloop is the world's premier retailer of urban fashion and streetwear culture. From 2009-2011, I wrote for Karmaloop TV's flagship show, "The Daily Loop."