2011 Calendar Interior - Each month tied into a specific promotion.
2011 Calendar Back Cover - A short letter on the back cover.
Go Ahead Tours Catalogs - We published catalogs four times a year. Each ran between 130 and 160 pages. I wrote all the copy.
Group Sales Collateral Covers - Go Ahead's group sales program differed markedly from its consumer-focused sales' incentives. To help explain the value of group sales, we created pamphlets, leave-behinds, brochures, videos, slideshows and more, with outstanding results.
Group Sales Collateral Interior - A look inside some of the collateral we created for group sales.
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Go Ahead Tours - Print
Historically, Go Ahead Tours had designed its print pieces solely for direct response. During my time at the company, we changed our approach, weaving print pieces into coordinated multimedia campaigns. This is a small sampling of our work, and an attempt to show the full depth and breadth of what we did, from promo-driven urgency messaging to dreamy, inspirational travel concepts.
