Light em Ups Sneakers
The brief was to redesign runners for a girl aged 9 years of age.
According to the report by the National Taskforce on Obesity, 300,000 children are overweight or obese in Ireland. With this in mind I focused on a shoe design that would inspire children to exercise more. As you can see from my concept, I decided to incorporate shoe soles that would change colour the more they are used. The thought behind the idea was that when the shoes were new they would start off with a red sole. The more the shoes were used, the more the soles changed colour. This would hopefully spark friendly competition amongst friends to have the greenest sole and most importantly get the children out and exercising.