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Find What Fits You - CES (Campaign Concept)
With a team of lenders empowered to make decisions with some flexibility, CES is able to put together loan options that better fit their members. This campaign (executed across targeted print, outdoor, radio, and point-of-sale) encourages consumers to view the financing of their vehicle in the same way they shop for the vehicle itself. You want a car that fits your life - why not a loan that fits just as well?
