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PUMP
Pump is an energy drink that targets health conscious adults.
The name ‘Pump’ insinuates working out—as in pump it up! This word is jargon that is popular at the gym and appropriate for an energy drink.
Typography is used to create a modern composition that would allure a consumer concerned with fitness and nutrition. Inverting the first letter ‘P’ in Pump is a playful way to add attention to the message.
Strong bold colours are chosen to depict the different flavours and are contrasted against a dark background.
