HOTTO HAUSU: Is an Izakaya Fusion Bar/Restaurant located in the Queen West area of Toronto ON. This brand pays special attention to its target audience, which are middle income urban professionals. The name Hotto Hausu (Hot House) is a compilation of meanings that suggest the idea of great Japanese food, beverages and atmosphere, which captures the spirit and concept of an authentic Izakaya bar.
The marketing strategy is to create a casual place for after work drinking and eating. A place to meet with friends, enjoy a drink and a bite after a long day at work. For this we have created a very modern yet uncomplicated ambiance that makes a young intellectual feel welcomed and confortable while sharing food and drinks with friends.We have referenced the work of the Bauhaus designer and professor Josef Albers.
BRAND ATRIBUTES: Modern, fashionable, intellectual yet uncomplicated.
POSITIONING STATEMENT: The Delicious Trend
