Many advertisers regularly place inserts filled with loss-leader products in the Oregonian newspaper, however those dollars are rarely brought online to the paper’s sister organization OregonLive.com. I identified an opportunity to help bring this money to online by greatly reducing the labor intensive process of translating the images and text of the inserts to online ads. Within the XML ads, the same images and text are pulled in — leaderboard, rectangle, half-page, skyscraper — allowing all the ad units to use the same images, and text. Each ad can be customized with variables that control colors, typefaces, position, etc. Altering these variables is simplified for the designers with a form, thus requiring no knowledge of Actionscript to tailor the ads to the advertiser’s brand.
View Website