Shoppers at the Sequel Apparel resale clothing store don’t have to sort through mounds of leftover garments to find a gem, the boutique distinguishes itself from other secondhand stores by stocking its shelves with consistently top-notch used clothing. This sense of quality is carried through to the store’s identity with an approachable, yet polished logo. The Sequel Apparel name implies a second story, a new life for the clothes with their new owners and this notion is mirrored in the two facing canaries — these birds are personally significant to the owner. An extra touch of elegance is found in the storefront with the added flourishes adorning the logo. In keeping with the store’s commitment to a low ecological footprint, the merchandise tags, business cards, and letterhead are printed on recycled paper with soy-based inks.
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