Working with the creative director at Chevalier Advertising, I produced the 2015 Law Enforcement Ammunition Catalog for Winchester. Starting with hand-sketched storyboards, I provided production from start to finish including layout, design, and final print production. I developed key looks for photography and produced all final photo with hand-tooled raw settings and photo retouch.
One of the key challenges here was previous catalogs poor user interface design. I refined the overall user experience (UX) by taking old and new content and organizing it into a beautiful, easy-to-use, quick to reference catalog.
My key contributions were Art Direction, Graphic Design and Production, 3D Direction/Rendering, Layout, Typesetting, Color Correction, UX, and some Advanced Photoshop photographic retouch.
The photoshoot used actual Law Enforcement Personnel in role-playing scenarios and was guided by the creative director.
