Working with the team at Chevalier Advertising, I created a series of large-format promotional pieces for the client CMMG. Each poster has it's own messaging and look and feel, yet each one needed to feel as if it were part of the same family. Initial direction was informed by original campaign messaging (which I also connected and designed) along the lines of historical propaganda, but also modern enough to be a stand-out among peers. As the key creative in this project, I was instrumental in helping to create and solidify Mk47 MUTANT brand identity for the new product line as well crafting the artistic direction and molding the entire poster series into a an amazing trio of printed pieces. Each poster in full color and full sized at 24" x 36" - this ambitious project was completed in a little over 6 weeks.
My roles included, Art Direction, Graphic Deisgn & Production, Illustration, Typography, as well as providing Photography and Photographic direction.
