Student Life: Be It.
Entirely new branding for Rock Valley College's Student Life, focusing on print media in brochures and large-format posters. The new and fresh style definitely reflected the students participating in it as it was a break in the strict blue/yellow scheme of the college's typical media. That need to be different and distinguishing--having vigor and vibrance--was what really gave it new energy and life. To further break new barriers, even the tri-fold brochures took a squared shape than any standard size; this had to be new unlike anything typical to stand out from the rest.
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